Bitesize fitness

Project Overview

This course project puts design thinking into practice. Below are the steps undertaken to examine how a different app concept could potentially help users who want to exercise more.

1. Empathise

In this phase, 10 participants were interviewed who currently do some level of exercise and have a desire to do more. Their responses were coded and placed into an affinity map.

It was important to gauge user feelings and their general behaviours around exercise to understand what their individual challenges and pain points were.

2. Define

An empathy map was created to capture those thoughts, feelings, and actions. This helped to develop this persona further. From this user needs were noted and the problem statement from the user point of view was defined.

User: A hybrid worker who works 9–5 plus commutes for half an hour when they go into the office, 5 days a week.

Need: To find time to do some form of non-time-consuming physical exercise during their busy day.

Insight: The user knows exercising is beneficial for their health and like the results of exercise. They are energised by exercise but find motivation at the gym lacking.

3. Ideate

Brainstorming and building upon user needs with the problem statement in mind led to the following main ideas to explore further:

• Contextually-focused exercise sessions

• High impact in short bursts

• Private workouts for small spaces